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Todays episode was recorded during an interview wit Lindy Chapman on linkedin live.
If you are interested in disruptors and interesting people in our industry – I recommend you connect with and follow Lindy: https://www.linkedin.com/in/180relocation/
Hope you enjoy our chat.
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How can we possibly charge less and earn more?
This is question it seems many are struggling to get their head around.
The thinking is that if we drop our commission – if we discount … and that word discount has become a dirty word in our industry. It’s looked at with disdain. It’s discouraged. You’re labelled as a weak and desperate salesperson who has to slash your commission to get business…
So, if we drop our commission, we have to either drop the quality of our service (you now the old ‘pay peanuts get monkeys’), and we have to do more turnover.
I used to think that also. In fact, I still do. If we change nothing else, then yes reducing fees leads to poor quality service needing high turnover.
And I really think that just discounting the commission-only model is not the answer to our industry issues. If anything it’s a race to the bottom – leading to worse ethics for our industry.
So the challenge is how can we raise professionalism – raise quality – while also being better value for our clients.
Most people believe it can’t be done.
But you can.
In this episode I show you how.
PS – If you’d like a picture of the whiteboard without my mugshot in the middle of it – simply register on this page for updates and I’ll send it through to you.
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In today’s episode, I want to tackle head-on why I believe that our commission-only business model is the root cause of our industry’s problems. It’s why it’s so bloated and inefficient – leading to excessively high fees for consumers and it’s why our industry’s reputation is so terribly low.
Resources:
Recommended reading… https://www.amazon.com/End-6-Expertise-Without-Commission-ebook/dp/B004GNG9FC/ref=sr_1_1?dchild=1&keywords=mollie+wasserman&qid=1590616793&s=books&sr=1-1
Roy Morgan Image of Professions Survey 2017: http://www.roymorgan.com/findings/7244-roy-morgan-image-of-professions-may-2017-201706051543
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My name is Carl Slade and I’m going to be talking about a paradigm shift in how we can operate in this industry.
Why? Well because our industry is broken. It’s broken for consumers (our clients) and I’ll show you how it’s also broken for most of us real estate agents. But, as an industry we’ve got an opportunity to fix it. To make it better for our clients and us – before it’s too late.
Hope you enjoy this first episode. You can subscribe to future episodes of the podcast on apple podcasts – or your preferred platform. If you want to get more involved in this movement – register your interest and I’ll keep you up to date with developments.
You can contact me directly with your questions, comments and thoughts at: carl@realestaterestated.com