Face the facts⎪Let it go⎪The Boss⎪Reposition Role of RE Agents⎪Primal Conflict⎪Duck Test
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“Face the facts – you are now viewed as a profession and therefore required to act like one”
Those words were displayed on the big screen as about 50 local real estate agents shuffled in their seats for the start of last years 10 hours of compulsory industry training. I’m sure all you Kiwi agents out there will remember – the topic an focus was Professional Competence and ethics – which I want to speak to today.
It was the best two days of professional training I’ve attended for many years. The Act and the Real Estate Agents Authority (REAA) are to be commended. Our legislation here in NZ is world leading in attempting to elevate the professionalism of our industry.… However, and here’s the point … the legislation is fighting a losing battle. Simply because agents are stuck in a primal conflict between two powerful but opposing forces.
Ethics versus survival …
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