ReStated 004: All Blacks | Legacy | Copywriter’s Confession ⎪Deception⎪Agents Don’t Sell Houses⎪The Real Sales Job⎪Gimmicks⎪Cease & Desist
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Last October I was very lucky to to attend a 3 day event in Orlando Florida with a group of entrepreneurs in the real estate space – I wouldn’t call it a conference – with all the ra ra motivational crap – so called sales guru’s up on stage inspiring you to knock on more doors. No it most definitely wasn’t like that at all… But you know how often, the best part of those type conferences, is when the ra ra is over and you are getting to know people, having deep conversations around the bar – that’s where you get the real sharing of ideas – the nuggets – it was more like 3 days of that.
Now of course I meat some really cool people – every single one of them passionate and on a mission of some sort and all of them were open and willing to share their thoughts, their specialist knowledge and ideas … all of them willing to give to the group. It really was the most inspiring and productive 3 days I ever spent over my career. The ideas I came home with are already having positive impact on our business and we’ve only implemented a fraction of what I learnt, hardly scratched the surface.
I’m looking forward to hosting a similar event here in New Zealand, within our group, but the reason I’m sharing today is to introduce one of the people I was fortunate to meet. Patrick Bove.
Patrick comes from a marketing and copywriting background – recently being a senior copywriter at stansburry and associates – which for those of you don’t know – is the most successful division of Agora … kind of like the rolls royce of the copywriting industry… in short patrick is recognised as one of the smartest and best copywriters in the world. Anyway, one of Patricks missions is to help clean up ethics in the copywriting industry and he’s started a group called Fearless Copywriter…
A few days ago he shared a conversation he had with one of his subscribers – students so to speak – and I’d like to share it with you … because although its talking about the copywriting industry – it has some amazing parallels with real estate…
It was titled: The Dark Consequences of Deception…
Plus, we take a good look at industry gimmicks and learn some lessons from the All Blacks…
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